Royal LePage, Genworth Canada announce strategic relationship
News
Sep 24, 2012
Royal LePage has a new strategic relationship with mortgage
insurer Genworth Canada. The idea is to better equip agents for
conversations around how much their clients can afford and what options
are available to them.
The relationship makes educational resources available to the Royal
LePage network on mortgage insurance, energy-efficient refunds,
homeowner assistance programs and discounts at select retailers across
Canada. It also covers details on government incentive programs, which
run the gamut from saving for a home to tax credits and rebate programs.
These resources, combined with the advice and guidance of lenders and
mortgage professionals, help further enable responsible homeownership,
the companies say.
“We are a full service real estate company and Genworth is a premium
brand, so this strategic relationship is a great marriage,” says Phil
Soper, president and CEO of Royal LePage Canada. “The sharing of
insights between Genworth Canada and Royal LePage will serve to better
equip our agents to present options to their clients around
affordability.”
Changes to the amortization rules around high-ratio mortgages
implemented in July might lead some first-time buyers to think they
can’t afford a home yet. However, the relationship provides resources
and information to help agents educate homebuyers, adding to the value
they bring as a full service Royal LePage Realtor, the company says.
“First-time buyers are looking for more from their Realtor than help
finding a new home,” says Debbie McPherson, senior vice-president, sales
and marketing at Genworth Canada. “Helping Royal LePage keep their
clients well-informed on the options around responsible homeownership
will, in turn, help them to better service their clients.”