Royal LePage, Genworth Canada announce strategic relationship
News
Sep 24, 2012
Royal LePage has a new strategic relationship with mortgage
insurer Genworth Canada. The idea is to better equip agents for
conversations around how much their clients can afford and what options
are available to them.The relationship makes educational resources available to the Royal LePage network on mortgage insurance, energy-efficient refunds, homeowner assistance programs and discounts at select retailers across Canada. It also covers details on government incentive programs, which run the gamut from saving for a home to tax credits and rebate programs. These resources, combined with the advice and guidance of lenders and mortgage professionals, help further enable responsible homeownership, the companies say.
“We are a full service real estate company and Genworth is a premium brand, so this strategic relationship is a great marriage,” says Phil Soper, president and CEO of Royal LePage Canada. “The sharing of insights between Genworth Canada and Royal LePage will serve to better equip our agents to present options to their clients around affordability.”
Changes to the amortization rules around high-ratio mortgages implemented in July might lead some first-time buyers to think they can’t afford a home yet. However, the relationship provides resources and information to help agents educate homebuyers, adding to the value they bring as a full service Royal LePage Realtor, the company says.
“First-time buyers are looking for more from their Realtor than help finding a new home,” says Debbie McPherson, senior vice-president, sales and marketing at Genworth Canada. “Helping Royal LePage keep their clients well-informed on the options around responsible homeownership will, in turn, help them to better service their clients.”
